Blog

1-Chowmein-burger

Is Mass Market A Trap In India?

India is celebrated for its mass market potential - the promise of 300 million middle class consumers. However, after two decades of economic liberalization, the nature of consumer demand seems to be changing. The entry level consumer of two decades ago is now in the upgrade cycle. Their preference for...

0
20
3-Growth-in-India-is-at-its-Fringes

Growth in India is at its Fringes

The India growth story has always been about the big mainstream middle class population. Being able to cost your products for an affordable price, building a wide ranging distribution system and localizing your offer to the local tastes have been the key tenets of success in India during the last...

0
6
4-Luxury

Luxury in India

India is not new to luxury. It has a rich tradition of luxury since the times of maharajas (rulers of the princely states). In fact the royalty and their tales influence many of its cultural ideals of luxury. Even today, the palaces of Rajasthan, now converted to heritage hotels like...

0
16