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9-We-need-culture-to-rescue-digital

We Need Culture To Rescue Digital

What we obsess about is a good reflection of what worries us. As an industry therefore, the debates and conversations at the Cannes Lions 2011 are reflective of what’s keeping the marketing and communications community of the world awake at night. And while digital has dominated the debate for a...

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Are Brands Fair-Weather Friends?

That brands have to be a part of people's lives is now an established tenet. But when India was pouring on the roads against corruption, when Egypt was leading a revolution against dictatorship, when the streets of London were burning under riots, marketers were sitting on the sidelines and the...

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