Why everything in India needs to be sexy

Why everything in India needs to be sexy

The veneer of pretence has gone, leaving the Indian consumer demanding products that make them feel aristocratic, says award-winning global marketing expert Dheeraj Sinha

Marketing expert and author Dheeraj Sinha discusses his new book India Reloaded with European CEO. In it, he discusses how a catchall strategy in appealing to India’s billion plus marketplace will take you nowhere.