Dheeraj has worked on brands and businesses across markets such as Malaysia, Singapore, Indonesia, Vietnam and Bangladesh. He has spent time across categories on brands such as Amazon, Sensodyne, Maxis, Maybank, Telekom Malaysia, Star Plus, Bajaj, Reliance Mobile, Colgate, MasterCard, LG, DBS Bank, Tata AIA, TVS, Virgin Mobile, Max Bupa, Fiat, Reckitt Benckiser, Emirates, Dabur, Britannia, ITC Juices, Marico and CavinKare.
Dheeraj is a three times winner of the prestigious Atticus Awards (WPP’s award for best published thinking). He has won several effectiveness awards, including the CannesLions Effectiveness, Jay Chiat Planning Award by the 4A’s, the Asian Marketing Effectiveness Award and the Yahoo Big Idea Chair. He has won multiple EFFIES across India and Asia Pacific, including a Grand Effie Award. He has been on the jury for Spikes Asia Effectiveness, Asian Marketing Effectiveness Awards, APAC EFFIES and the Global Youth Marketing Forum.