Dheeraj has worked on brands and businesses across markets such as Malaysia, Singapore, Indonesia, Vietnam and Bangladesh. He has spent time across categories on brands such as Sensodyne, Maxis, Maybank, Telekom Malaysia, Reliance Mobile, Colgate, MasterCard, LG, DBS Bank, Tata AIA, TVS, Virgin Mobile, Max Bupa, Fiat, Reckitt Benckiser, Emirates, Dabur, Britannia, ITC Juices, Marico and CavinKare.
Dheeraj is a three times winner of the prestigious Atticus Awards (WPP’s award for best published thinking). He has won several effectiveness awards, including the Jay Chiat Planning Award by the 4A’s, the Asian Marketing Effectiveness Award and the Yahoo Big Idea Chair. He has been a winner at EFFIES in India, five years in a row and has won at APAC EFFIES since the last two years of the award’s existence. He has been on the jury for Asian Marketing Effectiveness Awards, APAC EFFIES and the Global Youth Marketing Forum.