Dheeraj Sinha | A look at changing India
A LOOK AT CHANGING INDIA - AT THE CUSP OF CONSUMPTION AND CULTURE
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A critical look at

The myths and
assumptions

about the Indian consumer
market

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Why do

Indians like standing
in long queues

India Reloaded – Inside India’s
Resurgent Consumer Market

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Why Jugaad is an enemy

Of service and
manufacturing excellence?

India Reloaded – Inside India’s
Resurgent Consumer Market

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How our regional differences

Are powering up our
national culture

India Reloaded – Inside India’s
Resurgent Consumer Market

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How the bottom-of-the-pyramid

Wants to be top-in-status
in India

India Reloaded – Inside India’s
Resurgent Consumer Market

A look at changing India at

THE CUSP OF CONSUMPTION AND CULTURE

People consume entertainment, politics, goods & services through similar windows of motivation. I look at consumption through the lens of changing culture. My writing is a mishmash of multiple narratives of life. It borrows from what’s going on in our economy, politics, society and business to make sense of the Indian consumer market.

PRAISE FOR INDIA RELOADED