The differences in cultural contexts and economic life-stage of the eastern economies have told us that the way the Asian or more specifically Indian consumers respond to brands, products and other consumption stimulus are many a time different from the well established models of the West. This has now been...
The Indian man as we knew him has undergone a re-launch. His mindset and behavior have changed and so has his play and priorities. Not only is this giving rise to fresh impetus to many categories that have never looked at men seriously so far, but it’s also pointing us...
As Shahrukh Khan said (in the Bollywood movie ‘My Name Is Khan’ which dealt with stereotyping of Muslims as terrorists) my name is Khan and I am not a terrorist, I have a confession to make, I am a Bihari and I am proud to be one....
Is there a mindset of the nation? Does this mindset change or evolve with time? How do we understand the cultural mindset of the people of a nation? What implications does it have for brands and businesses?...
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This perennial and somewhat fashionable question about advertising’s existence has now begun to miff me. Life always looks good in retrospect. There’s something about our past that always makes it nostalgic. Ever wondered why nostalgia is always positive? Negative nostalgia is an oxymoron, may be because yesterday always appears in...
India is big and India is young. Its size and its demographics, together with the growth potential that India’s economy is showing have made it a fashionable market. Marketers from across the world and within India are betting high on these two aspects of the country. But these are also...
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Last week on Indian Idol, one of the popular ‘singing talent’ hunts of the country, a new law was established. What you could call, the law of correlation between looking good and singing well. Glued to its television sets the larger India saw the impact that a makeover could have...
We are used to talking of myths in ‘past tense’. To most of us, myths are stories of the archaic man that have little relevance in this age of reason and logic. Yet for some inexplicable reason, one fine day Lord Ganesha decides to drink milk. A semi mechanical monster...