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0-India-opportunities

India’s opportunities

It’s been an eventful 12 months for marketing in India. As Narendra Modi and the BJP swept to power, Indian consumers, looking for an upgraded life, rewarded those who promised to take them to the next level. Those who failed to do so were punished, whether brands or politicians. In...

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1-Chowmein-burger

Is Mass Market A Trap In India?

India is celebrated for its mass market potential - the promise of 300 million middle class consumers. However, after two decades of economic liberalization, the nature of consumer demand seems to be changing. The entry level consumer of two decades ago is now in the upgrade cycle. Their preference for...

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